Philosophy

At Ian McFadyen Design our goal is to create the best digital experience putting the user first. We achieve this by working closely with our clients to realize their vision. Through best-in-class research, user testing, and working closely with development teams and partners.

With each project, we ensure that it is; memorable, easy to understand, efficient, and evokes the desired emotional response.

Our process is composed of three consecutive steps: (1.) Research, (2.) Design and (3.) Create. Each of these elements has as much weight on every project. Each segment is customized to address the specific needs tailored to each client.

Philosopohy-imd
  • Requirement Gathering
  • User Interviews
  • Personas
  • Flow Diagrams
  • Information Architecture
  • Wireframe
  • UI Design
  • Interaction Design
  • Motion Design
  • Sound Design
  • Asset Creation
  • Development
  • User Testing
  • Deployment
  • Post Analysis
  • Update cycles
timeline

* Above depicts a diagram of a sample plan.

Together we review the scope and strategic planning of the project which is determined during the research stage. As the project develops we continue to make adjustments as necessary using our discovery stage to formulate a plan. We then create a team specific to your needs and streamline it to be efficient. Having a wide breadth of technical skills at our fingertips we secure the right people in place. We pride ourselves on being transparent through each step of the process as we keep our clients engaged throughout the project making it seamless.

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