User Experience

Why UX is so important on every project not just on a mobile application.

Each project is unique in its own way with its own challenges. Involving UX (user experience) and by gathering proper requirements at the beginning of each project helps all parties get on the same page and define goals early on. This involves meeting and understanding each aspect of the team and all parties involved

Creating documentation and visuals that help everyone get a stronger understanding of the project will allow them to better identifies any pitfalls or risks early on.  We use many different types of documentation each catered to the specific project including; personas, wireframes, feature specifications, user flows, user interviews, and design composites.

Understanding the end goals and each different user group early on ensures that each group’s needs are taken into account before the project goes live. This step is crucial and raises the project success rate by over 70%. You will see the benefit of a simple branding project or even a complex data management system.

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