Branding

Branding is a feature that identifies one product from another. It is the single most important starting point for any company. Throughout the years it is important to evolve and maintain your brand.  Without a current brand, your company will not be able to portray how you want your clients to interpret your company and what you do.

A brand is the first thing your client or target audience will see. It will evoke an emotional response through the visual language and content used. With good branding, an immediate response is made on both the level of conscious and subconscious and factors into whether you identify with the brand that this is something you trust, identify, and want. At Ian McFadyen Design we understand the importance of a strong brand. How to deliver this in all the elements or vehicles of communication whether it be written or visual.

Keep your brand up to date

A brand is something that grows with your business.  Major brands will continue to evaluate and update their brand 2-3 years to create a lasting impression. It’s an evolution and many of the strongest brands today still have details that originated from their earlier years of being founded–with some going back over 100 years!  The slight modifications to their brand were added over the years to retain its current feel and retain its competitive edge and though are slight are necessary.

Branding does not just apply to a specific product, service, or business,  it can also apply to a concept. A concept brand is associated with an abstract concept, like environmentalism or prostate cancer “Movember”. More often than not these are promotional-type brands that often circulate around events and do require many supplementary elements to garner attention and retain their current relevancy.

Brand Guidelines

The brand guidelines manual identifies the logotype, icon, alphabet, color palette,  station, email, postcards, language, and any other elements or standards that have been set forth. These can often be 20-100 page documents. Created as a single manual or broken out into each specific section depending on length.

The brand guidelines is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements. Color is a particularly important element of visual brand identity and color mapping provides an effective way of ensuring color contributes to differentiation in a visually cluttered marketplace.

Do note that branding is a living “thing” and should be updated and reviewed yearly.

How We Create Brand Awareness

Brand awareness is of critical importance since customers will not consider your brand if they are not aware of it. Brand awareness refers to customers’ ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles, and so on to certain associations in memory. We do our best to make our brand memorable. Often this is accomplished through simplicity in the design–that is keeping the elements clean and bold making an immediate impact. We achieve this through strong visuals, readability, and appropriate context.

We use many traditional media to communicate our brand. Advertising (Video, Print, Newsprint, Magazine, Billboards), Online Marketing (email, banner ads), and Social Networking.

We Understand Brands Let Us Work With You To Create/Maintain Your Brand.

Contact Ian Mcfadyen Design at info@ianmcfadyen.com